Product Strategy
Specialized in pre-launch and early- stage startup strategy, focusing on exponential revenue growth through product-market fit, lean merchandising + product franchises.
Concept Development
Highly skilled at holistic concept development, providing brand-right and market-first collection concepts. Creates entire brand worlds that engage + excite customers.
Creative Direction + Styling
Creates a campaign direction that expands on brand vision while bringing the customer along for the journey. Executes high-impact, elevated shoots at any budget.
Fabric Direction + Sourcing
Leverages advanced technical textile and performance technology knowledge alongside expansive fabric mill and vendor network to source the best materials + partners. Shares wide vendor matrix used by the best and biggest in the industry.
Color + Print Development
Applies fashion-trained eye for color + print to develop brands’ evergreen palettes and seasonal shades that resonate with customers, build brand recognition and drive significant business revenue.
Original Design + Product Ideation
Experienced in designing multi-million dollar hero products, with deft understanding of the market, latest trends in fashion, and customer needs. Specialized in minimalist staples with unique twists and functional details.